National Mental Health Association Partners With the History Channel to...
In a great example of creative partnering, the National Mental Health Association (NMHA) has joined with The History Channel (THC) to promote its upcoming biography of Abraham Lincoln. The Lincoln...
View ArticleGroundspring and Network for Good Merge to Create Nonprofit Tech Powerhouse
The new Network for Good, created in December, 2005 with the merger of Network for Good with with Groundspring, plans to deliver a suite of online fundraising and donor management tools (perhaps...
View ArticleHospital Cause & Events Marketing Expert Shares Insights in New Blog
Selfish Giving (Self-Interest + Idealism) is the tongue-in-cheek title of this blog on "doing well and doing good." This anonymous cause marketer offers frequent, pithy observations on the world of...
View ArticleGet Your Experts out on the Speaking Circuit — Market Your Organization, and...
I was intrigued to read in today’s NY Times about book publishers placing authors in high-profile, well-paid speaking engagements. Supplementing the traditional author tour strategy — which only the...
View ArticleNonprofits Filling Govt Gaps to Help Still-Recovering New Orleans Hoods
Yesterday I took an incredibly compelling, dismaying yet somehow hopeful tour of four areas still devastated by Hurricane Katrina — Gentilly, the 9th Ward, St. Bernard Parish (where only 5 homes...
View ArticleLet’s Do Lunch: Simple but Surprising Marketing Works for Bag a Lunch Day
Join me in donating one day’s lunch money to Table to Table, a NJ regional organization working to fight hunger in our communities (which frequently appear more affluent than they really are). This is...
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